interzum 2025

From 20 to 23 May in Cologne, Interzum brought together the best of furniture components and manufacturing.

It was the perfect opportunity to preview the rebranding under way with JoeVelluto Studio: a new look, designed to convey more clearly who we are and where we are heading.

In the spotlight was Dinamika, newly awarded the Red Dot Award 2025. A variable-posture polypropylene seat shell chair: pressure on the backrest activates its tilt, with a self-balancing movement that ensures comfort and fluidity. A distinctive texture defines its identity.

Alongside it, Aikido. It inherits laKendó's components and reinterprets them with a completely redesigned backrest, shaped for high stacking. The opening at the top becomes a handle: a simple detail that makes the chairs easier to grip and move.